Google has been testing out new performance metrics to replace or add more to the Google My Business insights. Users now see a new section in the Google My Business dashboard that states “Your metrics will move to a new-look report. Search queries are visible, and more metrics will be added in a few months.”


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Notice in GMB
Image Source: Search Engine Roundtable

You get to see new metrics as you click on them that display your interactions with the customers via calls or messages and how people found you on Google Maps and Local search terms. Currently, Google My Business Insights displays website visits and direction requests.

GMB insights
Image Source: Search Engine Roundtable

This now goes back about six months, which is three months more than the current reporting.

Reporting time period
Image Source: Search Engine Roundtable

To know more details you can check out changes to your insights data help document.

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