Google has added a new “associations” feature in the Search Console. The new associations feature allows you to connect your Search Console account with other Google accounts like, Google Analytics, YouTube, Android apps, and more.

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Explanation By Google

Association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.

List Of Accounts That You Can Link

  • Google Analytics Property
  • Google Ads Account
  • YouTube Channel
  • Play Console App
  • Actions Console Project
  • Chrome Web Store Account

Here’s a screenshot of how associations in Google Search Console look like:

google search console associations
Image Source: Google

Conclusion

Google will be giving us more details and data in Search Console and other services. Google states that it can “unlock more functionality for your site.” You can see your organic performance in your Google Ads account and these associations can provide you a better and wider view of your data across several Google services.

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