Google is launching a new banner ad type i.e Adaptive Anchor Banner in which the ads automatically adjust according to screen size. This will increase the performance with a change in consumption behavior.

Also Read: Google Ads Now Displaying Cart Conversions Of Shopping Campaigns

Google Explanation:

Google Explaining About New Banner Ad Type
Google Explaining About New Banner Ad Type

Image Source: Social Media Today


This feature is currently available in beta version for anchored placements. Google is still working on its full implementation.


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