Google is bringing a new feature to app+web properties in Google Analytics which enables users to measure a number of websites and apps. App + Web properties were introduced in July itself that allows users to measure data of their app and websites in one place only. It helps the website owners in knowing the user’s journey across two platforms.

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Multiple Web Streams

In a single property, app+web will support up to 50 data streams across apps, websites and web apps. Website owners will be able to look metrics aggregated to all streams. Owners can filter data to look for a single set of data. Google noted that this will include a firebase app base as well.

More Custom Analysis Options

Google added two more options which are as follows:

• Cohort analysis: Look at commitment between groups of comparative clients with increasingly metric and measurement breakdowns.
• User lifetime: Knowledge into the lifetime action of a gathering of clients, in light of custom measurements user pick.

Automated And Custom Insights

Automated and Custom Insights earlier were only available for the web properties but it is available for app websites as well. Automated insights identify key trends and anomalies with the help of machine learning. On the other hand, custom insights will tell about which Google Analytics metrics will be picked.

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Faster Access To Data

The user can get data rapidly by searching in the Google Analytics search bar. This is another feature that was present for web properties only.

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