Google will reveal a way to deal with ads frequency control that doesn’t depend on cookies in Display and Video 360 over the coming weeks. The company plans to bring it to Google Ads.

Also Read: Google Chrome Not Allowing Mixed Content

The feature will take the help of machine learning to understand traffic patterns where third party’s cookies are available. it also builds a model to discover pattern when cookies are not available.

More to the Information:

1. Google Chrome introduced changes in the way of handling cookies. Chrome focuses on those cookies that can work across sites and helps in track users.
2. User has a choice of opt-out of third-party tracking as Google respects their choice.
3. Google will firstly collect the data before applying its machine learning models so that no data is shared.