Google is now showing a “Licensable” badge on images, this badge will let know if the image can be purchased legally for the use over other websites.
“… with a seemingly infinite number of images online, finding the right image to use, and knowing how to use that image responsibly, isn’t always a simple task.
After collaborating closely with image creators, stock image providers and digital content associations, we’re launching several new features on Google Images to address this need.”
Once the image with “Licensable” badge is selected, Google will redirect to the license details of the image. It will also show the link, if provided by the purchaser to buy the image.
“We believe this is a step towards helping people better understand the nature of the content they’re looking at on Google Images and how they can use it responsibly.”
Images Licensing Structure
Google said that testing for image licensing started 6 months before and site owners were already updated to get prepare for this with structure markup. Site owners can add these markups with structured data or IPTC photo metadata.
We are happy to announce 📢 support for Image License structured data 📸 in Search Console in addition to the Rich Results Test tool. Read more about Image License at https://t.co/aqMap8bEby and about the Search Console report at https://t.co/8pVYPCW6Oy pic.twitter.com/rJ8Huh33Kp
— Google Search Central (@googlesearchc) July 30, 2020
Finding Licensable Images
Google made it easier by adding a filter in image search results, which will include only images that are licensed.