After releasing its new ‘Core Web Vitals’ metrics back in May, Google has now committed that these metrics will influence search rankings from May 2021, adding more to consider for your SEO approach.


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Explanation By Google

Today we’re announcing that the page experience signals in ranking will roll out in May 2021. The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.

Core Web Vitals
Image Source: Social Media Today

That means you will now need to consider these new elements so as to enhance your search rankings and keep your page in the top search results. The three Google’s ‘Core Web Vitals’ you need to take into account are-

  • Largest Contentful Paint (LCP) – This element calculates the loading performance and how fast and efficient the key visual elements of your webpages become available for the user after clicking through. Google claims that to offer a good user experience, websites must have LCP occur within the first 2.5 seconds of the page to load.
  • First Input Delay (FID) – This element measures how much time does it take for your page to become interactive, so the users can search and click. Google states that websites should try to have an FID of less than 100 milliseconds.
  • Cumulative Layout Shift (CLS) – CLS measures visual stability. For instance, have you ever gone to click on something on a webpage, and then it all of a sudden shifted as you’ve done so, and you’ve tapped on something else by accident, taking you to the wrong destination? That is what this element measures, with poor stability leading to a lower ranking.

Statement By Google

Google also plans to test out new ways to display how the pages align with these new signals through visual indicators in the search results.

To get ready for these changes, we have released a variety of tools that publishers can use to start improving their page experience. The first step is doing a site-wide audit of your pages to see where there is room for improvement. Search Console’s report for Core Web Vitals gives you an overview of how your site is doing and a deepdive into issues. Once you’ve identified opportunities, Page Speed Insights and Lighthouse can help you as you iterate on fixing any issues that you’ve uncovered.

There are still a few months left and it will be worth checking out these elements and make sure you are working on the right track.

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