Google is testing out ads for local businesses in the Google Maps auto-suggest search results. Thibault Adda, a local search specialist at Darden Restaurants found it and shared it on Twitter.
Tweet By Thibault Adda
First time seeing this new ad unit / label while typing on Google Maps. I only typed 'seafood restaur' and Google was showing me Red Lobster. When did that go live? @JoyanneHawkins @rustybrick pic.twitter.com/z7dU81Q9Wg
— Thibault Adda (@thibaultadda) October 15, 2020
Google, therefore, confirmed that this is just an experiment.
Statement By Google
We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now
It is not clear that if these ads are displayed only via the local campaigns or normally through the location extensions, but it is worth noticing that Google is always on the move to test new ways and places to display ads.