Video content is always on the rise, and on Twitter, receives over 2 million video views per day. That’s a 66% year from year growth.
Checkout the Factors of Investing in the Video is Best for your Brand to Boost:
Video Attracts People
According to research, more than 95% of the people focus on visual Tweets over Twitter. We all know why videos are accessible, engaging, and informative because people just need the best source to know about a particular thing and video does this in the best way. Videos are also an amazing way to post content which audiences care about. A 15-second video ad is more likely to be watched than a 30-second ad.
Engagement with the Audience
Videos mix two things which attract our brains: voice and action. Audiences are about 10 times more likely to engage, embed, share, or comment on a video than blogs or other related social posts. And 70% of consumers say that they have shared a brand’s video. The audience would like to engage 10 times in video more than a blog or other related topics.
Videos are the best medium that combines all types of content, from photography, design to audio and text. They also allow you to embed more features, like facial expressions and tone of voice, to present and broadcast the exact feelings you’re going for.
Convert Followers to Consumers
Metrics clearly show that video actually drives business. 72% of businesses believe that video has improved their conversion rates. And 52% of customers believe that watching specific product videos makes them satisfied with their decision of online purchase.
Analyze the Results
Videos give accurate consumer feedback by displaying how many times people watched it when they stop watching, and whether they click over the additional content. It makes us easy to see that which part is working and which is not which ultimately helps in planning further strategy.