A health and wellness startup, Cure.Fit signed in Hrithik Roshan as their brand ambassador for Rs 100 crore.


About the deal

The deal that has been made for a period of 5 year includes the actor’s equity stake in the company regarding cash investments, promotions and royalty from his brand HRX. All the Cult fitness centers operated by Cure.Fit will come under this plan.


The business activities Over Viewed

HRX Workout accessories and outfits will be available at Cult fitness centers which is expected to earn Rs 250 crore annually in the coming years.


What the actor has to say

“The idea behind this workout is to help people move better, faster and feel athletic by progressing gradually. Since its introduction the response to the HRX Workout (at Cult fitness centers) has been welcoming with an ever increasing roster of participants.
We are delighted with this initial response and it also gives us great confidence to look at reaching out to newer markets and further the HRX vision through this partnership” said Hrithik Roshan.


Actor-Startup deals in past

Online grocery seller BigBasket has signed on Shahrukh Khan back in 2015. Aamir Khan has undergone a yearlong deal with Snapdeal in the past. Recently, BlueStone, an online jewellery platform has appointed Alia Bhatt as their brand ambassador.


What Cure.Fit has to say

“His involvement with Cure.fit will be multi-fold and we will soon launch do-it- yourself format for the HRX workout. He will also be promoting Cure.fit’s philosophy of a healthy lifestyle,” said Mukesh Bansal, co-founder of Cure.fit.


Hrithik Roshan’s previous investments

In 2013, Roshan started selling his fashion products under the brand name HRX exclusively on Myntra acquiring 51% stake in the brand. The One-year contract, includes one personal appearance by the celebrity himself at a valuation of Rs 15 crore. The cost of promoting in social media ranges from Rs 2.5 lakh to Rs 2.5 Crore.


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