Bing reported the previous evening another arrangement of search penalties for inorganic website structure. Inorganic webpage structure incorporates PBNs and connection systems, entryways and copies content, subdomain or subfolder renting and the nasty web has and hacked destinations.

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Frédéric Dubut, declared it over twitter, yesterday:

Some of it is based directly on the feedback we received from you earlier this year. We would love to hear your feedback. https://t.co/6HDZ1QNofb

— Frédéric Dubut (@CoperniX) November 4, 2019

How extreme are these punishments? Indeed, to modify the rankings down enough to put them on an equivalent playing field:

These penalties are meant to nullify undeserved signals, not to obliterate a site. If the site is considered among the most relevant for our users and deserves to rank high on its own merits, then it will.

— Frédéric Dubut (@CoperniX) November 5, 2019

How is that good for users? Do users get a better deal or higher discounts? The main counterpoint we've heard to penalizing subdomain leasing is that these subdomains are providing value, so I'm trying to understand the value added of these sites vs. other dedicated sites.

— Frédéric Dubut (@CoperniX) November 5, 2019

These are good points and things we do look for before applying a penalty. Is the content on the subdomain vetted, or even better curated by the site owner? Is the subdomain well integrated in the main site? Unfortunately, in most of these cases, the answer is no and no.

— Frédéric Dubut (@CoperniX) November 5, 2019

I'm not going to pass a judgment on any specific site but most of the sites that we reviewed before signing off on this policy (including most of these white-label coupon sites) are clear "no and no", which is why we're implementing this policy in the first place.

— Frédéric Dubut (@CoperniX) November 5, 2019

The policy is effective immediately for manual reviews. Algorithms targeting these behaviors will roll out progressively over time.

— Frédéric Dubut (@CoperniX) November 5, 2019

Check:

PBNs: Private Blog Networks are when spaces falsely part crosswise over a wide range of areas, all cross-connecting to each other, for the conspicuous reason for rank-boosting:

Doorways: Doorways are pages that are excessively improved for explicit pursuit questions, however which just divert or direct clients toward an alternate goal. The run of the mill circumstance is somebody turning up various locales facilitated under various area names, each focusing on its own arrangement of search inquiries yet all diverting to a similar goal or facilitating a similar substance.

Subdomain or subfolder renting: The act of facilitating third party substance or giving the third party a chance to work an assigned subdomain or subfolder, generally in exchange of compensation.