After setting the age limit for the new incoming users, Instagram enables brands and creators to set up age restrictions for followers of their profiles. Businesses can add variable age restrictions depending on different countries. This will help those businesses who have some regional barriers.
In Australia, people can drink alcohol at the age of 18 but in India, the alcohol consumption age is 25 years. This makes it difficult for brands who advertise products like to promote brands. But giving features to have multiple age limits depending on countries will be useful to these businesses.
Introducing the age limit feature is a very proactive action in which the company wants to restrict the adult content to youngsters. Instagram will live this feature in the year 2020.