Instagram is adding a new Reels tab on the home screen for all the users and also adding a new Shop tab along the lower function bar in order to enhance the eCommerce push.
At Instagram, our focus has always been on young people and creators because they’re trendsetters. Change is happening quickly right now, including how both of these groups use Instagram and engage with the world. This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram.
Instagram has already added a Reels tab for the users in India back in September, the time when Tiktok was banned in the nation and Indian users were looking out for new alternatives, Reels become a popular option. Also, Instagram chief Adam Mosseri has also stated that the ads are coming to Reels soon.
I think that we can leverage the story ad format [for Reels] because it’s the same immersive experience, so that’ll be helpful because you don’t need to get advertisers to create a bunch of new creative.
The ads will give another option to consider for the brands, and if Reels does get popular. that might be a great way to enhance your promotions and connect with young users in the app. Instagram is also evolving eCommerce tools to offer revenue opportunities in this regard, which is where Instagram looks to add a new Shop tab on the main screen.
Instagram has been working on the new Shop tab on the main function bar for a while. Now all the users will get the new direct connection option, directing them to Instagram in-app shopping experiences.
With the Shop tab, we’re making it easy to get inspired by creators you love, shop on Instagram, and support small businesses. You can find personalized recommendations, editors’ picks curated by our @shop channel, shoppable videos, new product collections, and more.
Both of these additions, given their importance in the app, are huge changes, and there is a risk that Instagram is getting too cluttered, that there are now simply too many options on the main screen of the app. Users will get to see the new changes in the Instagram app shortly.