Instagram has granted access to Branded Content Tools to improve the working of businesses by making this tool available to influencers, publishers, or business accounts.
The tools and their work
- Creators and influencers: Through the Advanced Settings, influencers can tag a business partner only when they have an Instagram business profile. These tagging options will be available in Stories as well.
- Business: Once tagged, the tag could be removed inside Facebook Page/Business Manager. The user gets the access to Insights within the Facebook Page/Business Manager once the campaign is released.
How will these tools benefit users?
The biggest advantage of the tool is that the content will be approved directly and its performance could be measured within Facebook.