After a successful test of IGTV Ads with the US creators, Instagram has decided to broaden this program in UK and Australia too. As for now, selected creators will have the right to activate ads on their IGTV videos.
This is considered to be good news for the content creators present in UK and Australia. This will bring some more opportunities for the creators to upload long-run content as well on the platform.
Over the coming weeks we’re expanding [IGTV ads] to select creators in the UK and Australia. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be built for mobile and up to 15 seconds long.
The main purpose why creators will post more videos on IGTV is because the company is ready to share 55% of the revenue generated through IGTV ads. This looks exactly the same strategy that Youtube is using with Partner Program Creators.
With this feature, Instagram might become more competitive for top social media influencers. For creators, IGTV might become another platform where they can post stuff and generate some revenue too.
The widening monetization process on IGTV is another fun element added to the platform. Creators will upload more long-form content which eventually will increase the popularity of IGTV. In this way, Instagram users are engaged with the platform.
It is not considered to be the major update but another aspect of Facebook’s revenue strategy. However, Instagram has declared that they will expand IGTV monetization throughout the year.