Instagram Shops was previously announced in May, to be available to all the businesses to the maximum holiday sales through Instagram engagement to attract customers from their feed.

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Instagram launched their new site “The Season for Shops” which guide everything about how to set up Instagram shops. It includes:

  1. Why you should set up an Instagram shop
  2. Tagging products in Instagram posts and Stories
  3. Creating collections for Instagram shops
  4. Setting up shopping ads
  5. Creating Custom Shopping Audiences in Ads Manager

Tagging and product range'
Image Source – Instagram Guide

The overview will be better in understanding the products and it will also help businesses in their growth.

Shopping Tags and E-commerce

Shopping Tags
Image Source – Instagram Guide

The guide also includes the way to add tags to the posts, stories, and live streams. The most important is – it guides the way how to set up an e-commerce shop.

E-commerce Shop
Image Source -socialmediatoday

The Visual will make the setup easy and users will easily understand key elements and the steps given for setup. Almost 80% of the users are for brand updates, therefore the Instagram shop will give huge benefits to product owner from the customers

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