Instagram Now extends its test of Reels Ads to Canada, France, UK & US. It was initially started last month from Australia, Brazil, Germany & India.
Brands which become the part of the test are Knix wear, Nespresso, Swiggy, Netflix & Louis Vuitton.
Reels Ads are similar to stories ads and are full screen & vertical appears between individual reels. They can be upto 30 seconds. People like, comment, save, share,skip & view them.
According To Instagram Spokesperson
“We are closely monitoring feedback from consumers and advertisers to ensure the right balance of content from friends and family to brands and businesses.”
Instagram has not declared the official numbers of reels usage but their chief Adam Mosseri noted the option is increasing. Instagram also shared that it has seen a nice usage of Instagram in India.