On Friday Instagram chief Adam Mosseri announces that platform will hide total counts from posts for the USA users. This announcement was made in the WIRED 25 Conference held in San Francisco. This sort of update is already been made on Facebook last month itself.

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This feature initially was tested out in the month of May in Canada and then expands to seven more countries in July. This update always lightens up the debate in the social media industry. Some seeing as a winning platform and others sees it as a major drawback.

Tweet:

We’re currently running a test that hides the total number of likes and video views for some people in the following countries:

✅ Australia
✅ Brazil
✅ Canada
✅ Ireland
✅ Italy
✅ Japan
✅ New Zealand pic.twitter.com/2OdzpIUBka

— Instagram (@instagram) July 17, 2019

Results Of The Test:

There is no official report after the test has been made on the platform. No data is being published by the Instagram of showing how the platform was doing after the test. There are no insights as well of the platform showing the success or failure of the test.

Words By Adam Mosseri:

Image Source: Social Media Today

Screenshot:

Image Source: Social Media Today