With everybody staying at home away from any social interaction, Instagram is on the move to add a new feature that will enable users to connect via video call, along with the option of scrolling through your feed while connected.

Co-watching Feature
Image Source: Social Media Today

Instagram’s new ‘Co- watching’ feature allows users to surf through their Instagram feed and share the content with the people in the group video chat.

Explanation By Instagram

Explanation By Instagram
Image Source: Social Media Today

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You can create a list of the content you want to share with the group by saving or liking the posts which therefore can be accessed in-stream. Instagram has been working on this new Co- watching feature for a while since April last year. Here’s a  demo released by the reverse engineering expert Jane Manchun Wong.

Instagram seems to have pushed the creation of the feature considering the lockdown, with the release of the final version allowing six users to connect at a time, initially which was two in the beta version. This new feature will get trending as users normally would save the pictures and then send or show to others later, but with the use of this C0- watching feature it will facilitate users to show off the best content they have seen in real-time. At this point, people would want more features like this as they will start to miss out on basic human contact while isolated.


Offering new ways to stay in touch in a fun and engaging way certainly will prove beneficial to people in the coming time. It could also assist marketing as a means to increase engagements with the groups, by saving the top posts from your company and further discussing it with fans through this option.

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