Instagram Stories are a very popular feature among the users, claimed to be used by 250 million people across globe, overtaking Snapchat and Twitter. And with the growing use, businesses now have to look for the Stories Ads options for adding more benefits.

 

How Stories are being used creatively?

  1. The Creative Shop team of Instagram has shown how the brands are using the progress bar at the top of Stories window to depict their ads. This definitely attracts more audience

  1. The time limit over Stories Ads (the video ads played for 15 seconds at most) are also being used in the messaging. This allows the business to showcase their campaigns impressively.

  1. The profile can also be used creatively like, prompting the user to click over your website link.

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