There has been the latest announcement by Instagram regarding its call to action options on their posts. With their 4-grid layout for marketers, these Instagram options will boost more ads into user feeds.
The Change brought about
Previously, the ad CTA buttons turned blue when the user views on the ad for about four seconds or tapped on the profile.
But, with this new change, the button will get into the colour of the ad’s photo or video creating a much better user interface experience.
A revived look for advertisers
This new change will bring more ads into feeds as there appears to have two million advertisers with 800 million users on the platform. It will bring more user engagement as well.