Instagram has now officially introduced a new listing of suggested posts at the end of the main feed, for whensoever you go through all the latest updates from the people that you follow.

Suggested Posts
Image Source: Social Media Today

As you can see above this new suggested feed starts on from the “You’re All Caught Up” notification, which the company launched back in 2018. This notification ensures the users to know how they are spending time on the app and this notification considered as a prompt that you don’t have to keep scrolling as you are already caught up on the latest. But now if you wish to keep scrolling further you can do so which Instagram can use it as a way to show new stuff which may also include ads.

Explanation By Instagram (to TechCrunch)

“Our goal is to make it clear when you’re all caught up so you can decide how you want to best use your time. We see people continuing to seek out more posts they’re interested in after catching up with their feeds, so we wanted to learn from that and make it easier to go a little deeper for those who choose to do so.”

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This seems to counter the original use of the “You’re All Caught Up” notification. But on the basis of the prior tests, Instagram has got results in creating more exposure and engagement. As seen, Instagram has been working on this feature over the years which includes a new version spotted in June that divides the feed into two different tabs- Older and Suggested Posts.

Instagram suggested variant
Image Source: Social Media Today

The Instagram key purpose in terms of the benefits here could be the ability for Instagram to display products post on the basis of people’s earlier searches. As Instagram is moving more towards eCommerce and users starting to use the platform to browse products and shop, the added information could connect more sellers with more potential buyers by displaying similar products in consideration of their past searches. Instagram also states that it would also show ads in a few of the expanded listings.


Some users might not support this as they wish to see posts from only the profiles they follow in the main feed but again this might add more to it particularly if Instagram puts the recommendations just right. Instagram might have got positive responses in the testing and it could be profitable in many ways.

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