The usage of social media is on the rise as a result of lockdown due to the COVID-19 pandemic. Internet usage and time spent on Instagram, Facebook, and Snapchat are increasing. Reports reveal that Instagram usage is increasing the most in terms of increased time spent on social media.

Increase In Time Spent On Social Media All-Around

People all around the world are spending more time watching content on social media, particularly video content. It has been projected that people will be spending 1 hour and 20 minutes on average per day using social media this year.

Time spent on social media
Image Source: Search Engine Journal

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Facebook Improves Engagement On Its Platform

Facebook is expected to grow significantly this year in terms of time spent which is an improvement considering its usage Facebook over the last years.

Facebook improvement
Image Source: Search Engine Journal

Users are expected to spend more than 34 minutes per day using Facebook in 2020. These numbers are expected to rise in the coming years.

Coming year growth
Image Source: Search Engine Journal

Instagram’s Growth Projection Changes Drastically

Time spent on Instagram has been normal and it was estimated to grow by 1.5% in 2020. Now, Instagram is expected to grow with full potential as compared to other social media platforms. Time spent on Instagram is expected to increase by 14% in 2020.

Instagram Growth Rate
Image Source: Search Engine Journal

Snapchat On The Same Pace As Well

Snapchat ranks second in the list of the number of times users will be spending on social media this year. It is expected to grow by 12% this year, which roughly makes 30 minutes of use every day.

Snapchat Growth
Image Source: Search Engine Journal

 

 

 

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