Instagram is testing out a new stories sticker feature which will allow users to promote business profiles with their followers. It contains three image previews and a header that links to the brand.
The new ‘Share Professional’ sticker will let users add an Instagram profile (@profile) which will then display thumbnails of the latest three posts from that account. It can then be used as a promotional tool to promote the business of a friend or local SMB that is struggling amid COVID-19 lockdown. Instagram has been looking out for ways to help small businesses who are suffering due to the COVID-19 pandemic. Instagram recently launched a new feature to add food order, gift cards, and tools to raise funds in order to offer ways for brands to help local SMBs.
‘Share Professional’ could be a valuable tool to use. Considering the increasing use of stories it can be a great option to spread awareness of your brand on Instagram and a way for users to share tips on brands they love through stories. If it releases it could be utilized effectively, you can even ask you’re satisfied customers to share your brand link.
Instagram has not released any official information about the tool yet, but it is likely to be announced soon.