Instagram is on the move to introduce a new ‘Links’ option that will allow brands to add a new quick link, through stickers or the profile button to direct users to buy gift cards or make donations.

As you can see in the above picture there is an added Link option underneath the Profile display option. This will be in addition to the main website link which is located in the bio section. A new button will be added to your business profile besides the current Follow and Message buttons. Instagram is also looking to add a sticker option which when clicked will direct to donation or gift cards process. Adding a new marketing option to be considered your strategy.

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Impact

Instagram has added this in order to assist businesses that are facing difficulties due to COVID-19 shutdown. As retailers closing down their physical stores they will be looking for other online options to earn some revenue. Even though people are not going out, they can help support businesses by buying the gift cards which they can use later.

This could be a possible way for small businesses to overcome the losses. There are a lot of businesses that have lost their revenue flow. This might be a way for society to come together and support them. Reverse engineering expert Jane Manchun Wong has uncovered a test which will display who is active in your Instagram direct messaging app.

Conclusion

Wong reveals that Instagram is under the testing of disappearing messages. WhatsApp therefore also testing the same which means all the messengers are likely to have this sort of functionality in some time. An active tab will be introduced to Instagram along with other features.