LinkedIn is trying to help its users by giving them more options to share their personal stuff on the platform. This will increase the presence on the platform. As a result, the company has come up with some more features for the individual profiles.
Firstly, Linkedin will be adding a new video cover story feature, this will allow users to add an introductory video. Users connections can see it when they will visit the users.
The new feature will really help job seekers as they can share a quick video of their skills and experience and can with HR over the platform. For brands, they can use this tool to showcase their products and services with a rapid intro clip.
Once you add your Cover Story, an orange ring will appear around your Profile photo, and a preview of your video will auto-play silently within your photo frame (we like to think of it as the “Harry Potter” effect). And, stay tuned for captioning capabilities coming soon.
There are quite ways in which this tool can be used. This tool also gives some more importance to video content as well. Apart from this, Linkedin is also adding another tool, an optional gender pronouns field at the top of user-profiles. It gives users more ways to express themselves.
At the heart of our ecosystem is our creator community. People love to see creators give their take on what’s happening in the news or share insights into a specific industry — whether that’s a post, a video, an article, or even a comment. If this is you, check out the new creator mode in your Profile dashboard.
These new updates are considered to be a part of increasing content creator presence on the platform. Last month itself, LinkedIn has posted a new job ad for the Head of Community. This helps the Linkedin creators community around the globe.
Through these tools, the company is planning to generate some revenues as well. The introduction of creator mode on the platform will attract more social media influencers. Therefore, the platform could have more engagements.
These new features are big additions to the platform. These tools will help users to create a strong presence on the platform.