LinkedIn has introduced some new tips and guides on how to plan out effective on-platform marketing campaigns, which will help you out in your LinkedIn ad efforts. LinkedIn offers a range of worksheets and notes in its all-new 38 pages ‘Better LinkedIn Campaign Planning’ guide to assist you in your planning process.

Recommendation:

LinkedIn Adds New Tools For Company Pages To Enhance Organic Promotion Efforts

This guide is basically created to walk you through every stage of each type of LinkedIn ad campaign, starting with an overview of the important objectives for each.

LinkedIn also includes more particular overviews for each type of campaign, highlighting the main elements including links to the related resources:

The last element is the planning worksheet for every campaign type that you can fill in with your details:

Conclusion

As more users are turning to LinkedIn than before, it might be beneficial to consider the potential of the platform for your marketing efforts and going through these guides and notes to figure out how they can work for your approach. Users can now download LinkedIn’s Better Campaign Planning Guide.