A new message-based ad is introduced by LinkedIn in which conversations are used for providing a better experience to every user. New Conversation Ads are designed to give more personal experience to the users and are build off of its current Message Ads.
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Conversation Ads can be used by businesses for campaigns with multiple conversations paths that lead to class-to-action
Content in the Conversation Ads can be filtered by checking the phase of the prospect according to the conversation funnel.
What LinkedIn think?
According to LinkedIn, businesses can get more and quality engagement once they deliver interesting advertising content to the prospect.
Linked explained, “if the prospect is active on LinkedIn and in the right mindset, only then the message will be received.
Existing features like Lead Gen Forms and Conversion Tracking can be used with the new feature of Conversation Ads, they will roll out for few weeks in all languages for advertisers as a public beta.