In their latest announcement, after the News Feed alteration, Facebook declares its plan to rank new sites by trustworthiness and decide if the page should be boosted or penalized.

 

What CEO has to say about this new development?

Mark Zuckerberg stated “The hard question we’ve struggled with is how to decide what news sources are broadly trusted in a world with so much division. We could try to make that decision ourselves, but that’s not something we’re comfortable with. We considered asking outside experts, which would take the decision out of our hands but would likely not solve the objectivity problem. Or we could ask you — the community — and have your feedback determine the ranking.”

 

How would this trustworthiness be measured?

Previously, Facebook had a News Feed ‘Quality Panel’ with 700 reviewers who will provide real, human-like feedback on the News Feed results, which would help the data team to consider the post. And now along with this, the thousands of feedbacks received by the user would help in determining the trustworthiness of page and Publisher. As per News Feed chief Adam Mosseri statement, he commented “We surveyed a diverse and representative sample of people using Facebook across the US to gauge their familiarity with, and trust in, various different sources of news. This data will help to inform ranking in News Feed.”

 

The changes seen in Feed

The change brought to News Feed saw the penalty of some of the publications whose content were in accordance with the previous News Feed specification. Publishers with sensationalism in their content are seeing an improvement in their reachability. Facebook seems to believe that their new manoeuvre would bring some quality content for the viewers to participate and comment.

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