Microsoft has now enabled its promotion extensions for the Microsoft Advertising accounts in the US. Similar to Google Ads promotion extensions, they have the feature of selecting the event or any occasion like Black Friday, Cyber Monday, or Christmas. The details will be available and displayed in the Microsoft Advertising text ads.

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Promotion extensions can be executed at the account, campaign, or ad group level. The main thing to keep in mind is that the landing page must contain promotion details

Product view of Promotion Extensions as they appear in a sample ad.
Image Source – Microsoft

Merchant Promotions

Promotion extensions are different from merchant promotions as merchant promotions are displayed on shopping ads. Both Microsoft and Google have Merchant Centers for Merchant promotions.

Promotion in Merchant Centers is displayed with variations. Sometimes they are displayed as “Special Offers”, where the price is mentioned at the bottom of the ad.

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