Microsoft has now enabled its promotion extensions for the Microsoft Advertising accounts in the US. Similar to Google Ads promotion extensions, they have the feature of selecting the event or any occasion like Black Friday, Cyber Monday, or Christmas. The details will be available and displayed in the Microsoft Advertising text ads.

Recommendation:

Bing Updated Its Logo And Rebranded as Microsoft Bing

Promotion extensions can be executed at the account, campaign, or ad group level. The main thing to keep in mind is that the landing page must contain promotion details

Product view of Promotion Extensions as they appear in a sample ad.
Image Source – Microsoft

Merchant Promotions

Promotion extensions are different from merchant promotions as merchant promotions are displayed on shopping ads. Both Microsoft and Google have Merchant Centers for Merchant promotions.

Promotion in Merchant Centers is displayed with variations. Sometimes they are displayed as “Special Offers”, where the price is mentioned at the bottom of the ad.

Leave a Reply

EXPLORE THE LATEST

EXPLORE THE LATEST

That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

EXPLORE THE LATEST

Who, What, When,

Where, Why, & How around the Globe

Stay on top of your game with local, national, & international affairs that have an impact in one way or another.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below