Mobile Friendly Websites Are Not Ready For Mobile-First Indexing Says Google

According to Google’s John Mueller, mobile-friendly websites are not ready for mobile-first indexing as mobile-friendliness is not similar to mobile indexing. While moving the website to the mobile-first index, Google has various other criteria as well to follow. These criteria are different from whether a website is optimized for mobile devices or not.

Google further added that a website might be designed and optimized for mobile but still not be considered for Google’s mobile-first index.

Recommendation:

Googlebot Doesn’t Click On Buttons- What To Make Use Of As An Alternative?

Now Google is using different web crawlers totally dependent on the website. It depends whether a website is in the mobile-first index or in a regular index.

Website owners can use a search console to see What web crawler is used by Google to crawl your site.

Primary Crawler Smartphone
Image Credits: Search Engine Journal

In the above image, you can easily see at the right-hand side top of the report, it shows “Primary Crawler: Smartphone”, which implies that your website has migrated to a mobile-first index.

John Mueller on Google’s Mobile-First Index

The main criteria that the Google follows other than mobile optimization are that the content of the website should be identical on all devices. For instance, if a desktop of a website shows some critical content that is hidden on mobile devices, then it is quite possible that Google won’t migrate your website to a mobile-first index.

Mobile-friendly doesn’t mean it’s suitable for mobile indexing (it could be easy to use on mobile devices, but lack a lot of the content, for example).

This is also possible that Google will be hard on you to transfer your website to mobile-first indexing just because of some minor issues.

John Mueller Added

That said, if you’re sure that the content is all there on mobile, I wouldn’t sweat it. Sometimes out algorithms are a bit on the conservative side in that regard. A variation I saw a few times was that our algorithms were holding back a site because it didn’t have the same number of related items linked on the bottom of a product-page / post — yes, that’s a content difference, but you probably don’t need to care about it because it’s not going to change how your site overall is showing in search.

Google, google search console, John Mueller,

Leave a Reply