Advertisers can now go through the customer journey to track website actions as provided in the new options.

Google is testing more granular options for tracking website conversion actions in Google Ads.

Google has started testing more granular options for tracking website conversion actions. Yatin Mulay, founder of Zen Online Marketing spotted the same. Mulay shared the set of options in some account and are clearly visible.

Current state. The current list of options for tracking website conversions (shown below) has five options: purchase, lead, page view, sign-up and other.

Recommendations: Google Is Increasing Its Shopping Ads To Gmail

Present State

At present, there are five options: purchase, lead, page view, sign-up and other, as shown in the image below.

More Granular Conversions Are Being Offered By Google Ads For Leads And Sales
More Granular Conversions Are Being Offered By Google Ads For Leads And Sales
Image Source: searchengineland

New Options

Now there will be two options and these are sales categories and lead categories. In “purchase”,  actions like “add to cart”, “begin checkout” or “subscribe”, in short, tracking ad clicks will be opted for tracking sales actions.

Actions like Book appointment, sign-up, get directions, lead forms, request quote or Outbound clicks can be set up for lead generation.

Reasons to know more:

Micro-conversions and optimize campaigns for various stages of the customer journey will be easily tracked by the new more granular options. For conversion in the entire set smart bidding strategies will optimize

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