For Faster Delivery and Reaching to New Customer
Myntra has struck a deal with Mango and Esprit to help them built an offline and online channel in India. “I want to make sure the customer experience is the same both online and offline. As we do more of this, we create a platform that can go across brands,” said Ananth Narayanan, CEO of Myntra and Jabong.
He further said that “Another aspect of this strategy is to help in faster delivery and to reach out to new customers.”
Mango Store in Delhi
Myntra which sells Mango brand on its platform today said that it has set up a Mango store in Delhi and is further planning to come up with four other stores in cities like Mumbai and Kolkata.
Under its partnership with Mango, Myntra plans to set up 25 stores in the next five years.
New Technology Provides Flawless Shopping
“The new store is equipped with advanced technology to provide a flawless shopping experience for customers in India. All Mango stores in the country will feature integrated inventory and the concept of ‘Endless Aisle’ and they can have goods from other stores delivered to their doorstep,” Mango Executive Vice President Daniel Lopez said.