Microsoft advertising is trying to reduce time and giving more information about account performance to the advertisers by adding some more functionalities to its shopping campaigns. Microsoft is rolling out 4 new features for grouping shopping campaigns which are as follows:
- Filter, sort, and pivot product groups in a new list view
- Apply bulk changes faster
- Enable percentage-based bid changes
- View side-by-side performance data when subdividing Product Groups
Do Read: Microsoft Advertising Broad Updates Rolled Out In Responsive Search Ads Improved Reports And More
Previous Grouping
Earlier shopping campaigns were grouped in a hierarchical manner that allows advertisers to view a product that belongs to a particular ad group.
New List View
Sorting Of Products On Basis Of Bid
Advertisers can now sort their campaigns with bids which is useful to make bulk changes in a faster way. Apart from that, advertisers can easily increase or decrease the bid percentage.
Image Source: Search Engine Journal
Microsoft Spokesperson Statement
Image Source: Search Engine Journal
These new features will be available to all advertisers within a few weeks.
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