Google’s Official Garry Illyes mentioned once again the reason Google releases new link attributes, rel sponsored & UGC Attributes is to help Google to understand the link better. Garry suggested not to use this if used it will help Google.

Further, Garry Added: You need to continue no follow sponsored links but do not need to label them as sponsored. You can use old no-follow as well. Although Google to ignore no-followed links on a few sites.


A month ago, Gary Illyes said:-

He mentioned once again on stage at Pubcon

Well Guys, with all the above information it is cleared that all new attributes are there to help google now.  Do follow these instructions strictly.

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