With the introduction of bookmarks, Twitter is now bringing real-time discussion within its app with ‘Happening Now’ feature that will appear on the user’s home screen and will notify him about any live discussion taking place.

 

More on this feature

Generally, it will focus to user’s particular interest that is there in his personalized Search but the user can look down the arrow icon on any topic for more info.

Why the introduction of such a feature?

Twitter believes that such a feature would increase more user engagements on the platform which has actually seen a massive decline for some time. Twitter has actually proved its relevance in as a better source of news.

 

 

The transpiring benefits

The major advantage would be the promotion of live video content. With an array of live-streaming videos on its platform, this feature could provide a prominent location to this myriad of videos.

Leave a Reply

EXPLORE THE LATEST

EXPLORE THE LATEST

That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

EXPLORE THE LATEST

Who, What, When,

Where, Why, & How around the Globe

Stay on top of your game with local, national, & international affairs that have an impact in one way or another.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below