Indian electronic payment company Paytm Mall has set aside a sum of Rs 200 crore to offer additional freebies to its customers after they make purchase. As this is the first festive season for Paytm, the company is partnering with 50 brands for this programme in the run upto the sale.

Paytm’s move is Triggered by Amazon and Flipkart

Paytm’s this move is triggered by the presence of rivals like Amazon and Flipkart who are also spending aggressively to attract users on their platform. Paytm’s Mera Cashback Sale will be held from September 20-23 when others too are also hosting their annual sales.

Paytm Expects five times Growth in Overall Sales  

“The company has lined up flash sales that will take place multiple times during the sale days across all categories. It is focusing on categories like fashion, gifts, electronics, appliances, consumer durables and home furnishing.” Said Amit Sinha, COO, Paytm Mall.

Paytm Partners with various Logistics Companies

Paytm partners with Logistics companies like Delhivery, Blue Dart and Xpressbees to make sure those products are delivered fast. The e-commerce arm of Paytm has raised $200 million drove by Alibaba, and means to hit a run rate of $4 billion gross deals on an annualized premise.

A gross sale is the overall sales on an online marketplace, excluding discounts and returns, out of which e-tailers take a share of 5-15% as their margin.