As ecommerce giants Flipkart and Amazon are planning to give discount on this festive season, Paytm is also looking forward to invest a total sum of 32crore to make  its offline retail partners to set up stores online.


Addressing the need of offline retailers

Paytm through its retailer inclusion program will set up a team of 500 personals who will address the need of offline retailers and will also help their transition online. “We aim to bring on-board around 50,000 shopkeepers in the first year of the program, educate them on technology and provide various kinds of awareness programs and learning facilities which will help them in their business,” says Amit Sinha, chief operating officer of Paytm Mall.


Helping Shopkeepers with working capital

Paytm mall is looking to engage shopkeepers with technology by opening their mall and enabling QR code transactions through their stores. Sinha further says that “We will help shopkeepers with access to working capital, which is a tough ask for small retailers. The kind of support we provide will also evolve beyond technology and capital as we go along,”.


Partnering with external financial organizations 

Through this consideration program, the online business player is likewise hoping to settle the torment purpose of working capital access for little retailers. Paytm Mall will collaborate with external financial organizations to empower working capital advances extending from Rs 10,000 to Rs 25Lakh for these retailers.

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