Greg Finn posted a petition on change.org for Google to change its mind for not hiding search term data in the Google Ads. Greg wanted the SEM community to fill the form.
Google notified advertisers that they have updated their search term that was searched by significant users. This means Google is charging for keywords and advertisers don’t have any information about it.
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Google updated its Search Term Report:
Greg Finn Said:
- We need to know exactly what we are paying for.
As Google Ads customers, we request full visibility on what terms we are advertising on.- No Data? No Impressions or Clicks.
If we cannot see what a search term is, we do not want to appear for that query, receive that traffic, or pay for that click.
Google Ads has determined that advertisers won't see insignificant search term clicks to "strengthen protections around user data".
Ok, fine.
We then request the ability to opt-out of showing and paying for these insignificant clicks that may compromise user data.#ppcchat https://t.co/gF5PGnvEML
— Greg Finn (@gregfinn) September 9, 2020
The direct link to the petition is here:https://t.co/rKz5Ot9i2T
Not asking to remove the new change that hides search terms from advertisers, simply asking @GoogleAds for an option to opt-out.
— Greg Finn (@gregfinn) September 9, 2020