Yesterday, Pinterest has showcased its new “Dynamic Creative” ad process. This will help advertisers to automate the ad targeting and creation procedure for their campaigns. The campaigns are going to be based on every user’s behavior.
The Dynamic Creative process is totally working on how users interact with the app. For instance, if a user is looking for ‘painting’ and applied some filters for some specific items, that case, the system will showcase the relevant ads from your uploaded catalog.
Advertisers can now generate multiple versions of new Pins from uploaded assets or a product feed where they can automatically import product data (price, location, availability, etc.). Parts of the Pins will dynamically display creative elements like product images, copy, pricing, etc. which will only be shown to the advertiser’s assigned audiences.
For Dynamic Creative, the company has made partnerships with RevJet, Stitcher Ads, and Smartly.io. These are the data-driven companies that will Pinterest in-app tracking for creating ads automatically.
This will help the businesses to create hundreds of ads automatically that too with unique content dedicated for every audience segment.
Definitely, the process is very useful to the business and a good step towards pushing the app to eCommerce. But it is the wrong time to launch this into the market as it might get affected by Apple’s upcoming IDFA changes. IDFA changes restrict the data tracking capacity. But Pinterest can take data from its web as well.