Many of the users are using Pinterest as the shopping mall for unique products. So Pinterest launched some new tools this week with will help businesses in getting more buyers.
Pinterest has planned to add more ad slots which help the business to reach more people who are searching for the products to buy in this shopping season.
Recommendations – Pinterest Is Testing New Shopping Features To Draw More Attention
As more people use Pinterest to shop and look for ideas and products from brands and retailers, we’re integrating ads into more shopping experiences across Pinterest to deliver relevant content where it’s welcomed by shoppers, in the U.S. and UK. We’re introducing more places for retailers to promote Pins and showcase ads where Pinners love to shop most. This includes Pinterest Lens, which unlocks the power of visual search by allowing people to find similar results to what they capture through the Pinterest camera and in Pins.
As in the image above advertisers will now play their ads on Pinterest Lens Matches, the ‘Shop tab’ in Pinterest Search and they can also use shopping matches on Pins. Pinterest is giving better insights to marketers with more data on path conversion.
With new conversion insights in the U.S., Pinterest Verified Merchants and Shopify retailers can easily see the impact of both their paid and organic Pinterest content on their site visits and checkouts, making their shopping efforts not just impactful, but also measurable. They’ll be able to analyze performance, view top converting Pins and turn their best performing organic Pins into ads. In addition, they’ll be able to track their activity funnel and see how Pinterest audiences converted on the path to purchase— from page visitors to Pinners who added to cart, to purchasers.
Pinterest is expanding its previously launched personalized shopping recommendations.
With the launch of these features, UK Pinners will be able to shop within a home or fashion Pin, shop their search results, from their boards and shop the inspiration they see in the real world through Lens camera visual search.
They’ll also be able to get inspiration from Shopping spotlights, which are expert-selected shoppable content curated with publishers and creators. We’re kicking the experience off with publishers including Stylist, who has curated local products as part of the Pinterest x Stylist Shop, and creators like The Anna Edit who has curated her dream product wishlist of minimalist interior design must-haves.
It will be good to see why people are shifting to the platform for shopping online, and Pinterest will match the brand value or not.