Many new shopping features are being tested by Pinterest. These features are designed to draw more attention from customers to product pins, however, Pinterest believes that this is will lead to more sales and will help retailers.
Pinterest Spokesperson said:
“Millions of people come to Pinterest every month to find inspiration about what to try and buy.
That’s why we’re continuing to make it easier for Pinners to find products from trusted merchants especially as parents are adjusting to this new kind of Back to School season.”
Source – Searchenginejournal
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Shopping Features By Pinterest
1.Labels On Product Pins
New labels like “Popular” and “Best Seller” are being tested by Pinterest which will help users to discover trending products.
Pinterest has also added a new feature of the updated sale price which will be placed next to the original price. This will help the user know their savings.
Pinterest is also testing ratings and shipping information, this will appear along with the product pins so that customers may decide what is better for them. Ratings will be covered from retailer websites.
Update In “Shopping Spotlight”
Pinterest is testing to update its “Shopping Spotlight” section, this section gives recommendations in the search tab. In the new update, publishers and influencers will not be able to give long descriptions and organize stories into sections.