Shopify has declared a new integration with Facebook which will allow Shopify users to buy items through its ‘Shopify Pay’ payment system when purchasing in Instagram and Facebook Shops.
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We’re expanding Shop Pay – the fastest and most secure way to shop online – to all Shopify merchants selling on Facebook and Instagram. With Shop Pay now available as a fast and secure payment option on Facebook, people also get access to industry-leading order tracking and carbon offsets from their deliveries.
Shop pay is similar to Amazon’s One-Click purchase process which allows Shopify users to save their credit cards, email address, shipping & billing details in the app in order to make the transaction faster when they are redirected to the Shopify checkout. Integration with Instagram and Facebook Shops may be a huge enhancement for Facebook’s eCommerce push, offering users more ways to revert to a transaction process that they trust when buying via their platforms.
As seen in the above image, the new integration will add Shopify Pay as a payment option in the check-out process on Facebook.
Consumers on Instagram and Facebook will see Shop Pay as a payment option in Facebook Pay. Shop Pay pre-populates their details and speeds them through the most efficient and secure way to pay on the internet – directly on Instagram and Facebook.
It might become a reason for more retailers to create their Facebook and Insta shops- as per Shopify, Shopify checkout is 70% faster than a normal checkout.
For merchants, this means fewer abandoned carts and increased conversion. For consumers, this means a one-click checkout that remembers and encrypts their important details including billing and shipping information, leading to more time shopping and less time filling out forms.
Conclusion
eCommerce is the next big step for Facebook. It is looking to get into the rising dependency on in-home shopping, encouraged by the pandemic as a way to extend its utility. Therefore adding more payment options particularly the trusted and established ones- could prove to be a huge step.
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