Snapchat takes another step towards the next level for its shopping options by acquiring digital sizing company FitAnalytics, which gives tools that provide brands to facilitate the right product matches and also collects relevant data on the preferences of customers.

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Explanation By FitAnalytics CEO Sebastian Schulze

This acquisition will strengthen Fit Analytics’ position as an industry leader in apparel and footwear technology […] Our main focus going forward will be to scale the Fit Analytics business and work with Snap to grow their shopping platform, leveraging our technology and expertise. Our teams will be jointly executing on next-gen shopping, fashion and style offerings.

FitAnalytics is working on developing a new system that will be designed to match clothing using the images that customers upload themselves. This could be in line with Snapchat’s advancing body-mapping technology which the company is using already to model Bitmoji fashion items.

Nothing to see here, just my @Bitmoji showing off his best @RalphLauren suit ?? #Snapchat #AugmentedReality pic.twitter.com/Pf25dBvNlV

— Matt McGowan (@matt_mcgowan) December 3, 2020

Conclusion

Snapchat is working on building a new level of virtual clothing options for the Bitmoji characters and with FitAnalytics integration it is looking to provide more advanced digital try-on tools that will give users an idea of what they will look like in any item of clothing before they buy it.