Snapchat has come up with additional feature of Swipe Up To Call Action Ad that will enable users to make direct phone calls from the app. Till now advertisers can redirect to visit site, app installs and video view from link ads.

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Snapchat Swipe Up To Call Ad Feature
Snapchat Swipe Up To Call Ad Feature
Image Source: Social Media Today

Snapchat Explanation

Snapchat Explanation
Snapchat Explanation
Image Source: Social Media Today

Availability

Snapchat’s swipe up to call action feature is not accessible to every users. It is first be available to the middle east advertisers because according to report it will be very popular over there. The company has no plan to make it available to wide users but the advertisers might see the feature in the next year on your phone.

Advertising Goal Screenshot

Advertising Goal
Advertising Goal
Image Source: Social Media Today

 

 

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