Snapchat has released new reports of video consumption behaviors, especially in a younger audience. It also advised businesses to set up their content according to these evolving behaviors.

The National Research Group conducted this research among  100 respondents between the age of 13-35 in the US, while results have also been published for the UK and Saudi Arabia.

Recommendation – Microsoft Collaborated With Snapchat For New Xbox Campaign

Interesting Insights

Interesting Insights
Image Source – Snapchat

According to Snapchat,

“Premium content is driving the surge in mobile video – daily engagement has grown 40% in 2020, and 1 in 2 consumers enjoy premium content on their smartphone every day. Gen Z and Millennials are also spending more minutes with mobile entertainment, with 73% of consumers watching more video on their smartphone than they did a year ago.”

Snapchat classifies the current generation as ‘Premium mobile video’.

According to Snapchat,
Image Source – socialmediatoday

Range of Stats

Range of Stats
Image source – socialmediatoday

These, once more, are key movements to note, particularly in case you’re hoping to contact more youthful crowds. Individuals are currently profoundly drawn in on cell phones, and accordingly, they’re looking to alternative content formats increasingly lined up with smaller screen presentation.

Range of Stats
Image Source – Snapchat

Best Connection For Social Connection

Snapchat is considered a number one app for meaningful social connections against all other social media platforms. This feeling of fellowship has made a difference more during the COVID-19 pandemic, with 86% of Gen Z and Millennial consumers saying the mobile video has helped them adapt to new nerves and keep in contact with friends and family while truly separated.


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