Snapchat has launched a new effect on its app called ‘Ground transformation’ AR effect which can change the ground in your snap camera view into the water, lava or in various other variations.

 

As explained by Venture Beat:

Snapchat Launched 'Ground Transformation" AR Effects.
Snapchat Launched ‘Ground Transformation” AR Effects.
Image Source:socialmediatoday.

Recommendation: Major Redesign Are Being Tested By Snapchat To Make In-App Navigation Easier

This new feature uses Snapchat’s evolving AR tool to create a visual effect. Snap has utilized comparable in the past for sky division, confining explicit components in your field of view through cutting edge visual comprehension.

Advertising Capacity

The practical application of this feature seems to be limited but this helps shows the snap’s advancing capacity which is already reaching out to advertising through Logo identification.

Snapchat Launched 'Ground Transformation" AR Effects.
Snapchat Launched ‘Ground Transformation” AR Effects.
Image Source:socialmediatoday.com

Snap’s AR creativity for branding is getting more complicated. Here are some examples.

Snapchat recently partnered with Tate Britain, The National Gallery and The Bank of England to celebrate the launch of Britain’s new, polymer £20 notes.

 

With the introduction of virtual features like these, Snapchat could become a big platform for promotion though this app helps connect users with additional information, special offers and more.

 

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