Snapchat has launched a new effect on its app called ‘Ground transformation’ AR effect which can change the ground in your snap camera view into the water, lava or in various other variations.
— Russ Caditz-Peck (@RussCP) February 20, 2020
As explained by Venture Beat:
This new feature uses Snapchat’s evolving AR tool to create a visual effect. Snap has utilized comparable in the past for sky division, confining explicit components in your field of view through cutting edge visual comprehension.
sky lenses be lit pic.twitter.com/9TFbf8YaSs
— Ellis Hamburger (@hamburger) October 18, 2018
The practical application of this feature seems to be limited but this helps shows the snap’s advancing capacity which is already reaching out to advertising through Logo identification.
Snap’s AR creativity for branding is getting more complicated. Here are some examples.
— ChAR Digital (@char_digital) February 17, 2020
Snapchat recently partnered with Tate Britain, The National Gallery and The Bank of England to celebrate the launch of Britain’s new, polymer £20 notes.
— Simon Jenkins (@simonjenkins09) February 20, 2020
With the introduction of virtual features like these, Snapchat could become a big platform for promotion though this app helps connect users with additional information, special offers and more.