Snapchat is expanding its “Dynamic Ads” option which lets businesses generate a simple Snap ad campaign by uploading information about their product catalog, available in more regions.
As seen above, Snapchat’ Dynamic ads let you create your Snap ad campaign by formatting the images of your products into platform friendly formats. Users just need to upload their product images and then Snapchat will offer various templates for showcase to select from, with respect to the platform’s vertical display.
Dynamic ads automatically update product information in real-time so in case the prices or the availability of your product changes it will display the changed details. Considering the rise of e-commerce amid the COVID-19 lockdown product display option works better. Snapchat dynamic ads will appeal to brands focusing on to market products to younger audiences. Another consideration for your marketing strategy.