Snapchat has rolled out its first campaign by using “Shoppable AR” technology which the company declared at its 2020 Snap Partner Summit. The first campaign is an AR shoe “try-on” filter, designed in collaboration with Gucci.

According To Gucci:

“Snapchat and Gucci are launching the first global sponsored augmented reality shoe try-on Lenses on the social media platform. Gucci will feature four pairs of sneakers in two different Lenses (each Lens will showcase two pairs). Snapchatters will be able to try out the shoes in AR to see how they look.”

This is not the first time that Snapchat has done featuring products in the AR lens but it is the very first use of its Shoppable AR option. This will allow users to buy the shoes that they like straight away from the Lens through the “Shop Now” button. The campaign showcases the potential of AR tools for various eCommerce applications. As you would have already seen AR try-on tools for sunglasses, make-up, clothing, and homewares but these applications have been limited because of interpretation of space and making sure the items fit right into the dimensions as shown on the screen.

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Shoes are comparably easier in this aspect, as they have the specific space to cover (feet) which offers retailers another way to enhance their online product listings. And with people looking to buy online amid the COVID-19 lockdown it provides more context via the digital means. If interested you can go check out the Lenses by Snapcht/Gucci by scanning these snapcodes via your Snapchat camera.

This new option will be available to use by users in the US, UK, France, Italy, Australia, UAE, Saudi Arabia, and Japan.