This is something interesting, Google has designed a new Lens in Snapchat which offers an interactive overview of its ‘Year in Search’ trends.

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Google’s ‘Year in Search’ is now also an interactive AR experience on Snapchat. pic.twitter.com/tIJJleSlmy

— Andrew Hutchinson (@adhutchinson) December 17, 2020

As seen in the above tweet, Google Lens allows you to look over several images that show the key events from 2020. You can further click on each to explore a particular topic.

Explanation By Snapchat

As 2020 comes to an end, Snap and Google have partnered to bring Google’s iconic “Year in Search” story to life with an immersive augmented reality experience.This marks the first time Google’s “Year in Search” has been brought to life in AR, and the campaign’s debut on Snapchat.

Along with this, Snapchat also states that Google will run the “Year in Search” video as ads on Snapchat  “which is the first time the program has been featured as a vertical video on the platform”. This new integration shows the growing relevancy of Snapchat, not just in terms of the AR platform but also as a connective tool more broadly with Google using the app to help boost awareness of its search trends overview for the year. It could also be an increasing relationship between the two companies. Does this mean more further integration opportunities between the two companies in the future?

Conclusion

The huge consideration here to note how Snapchat’s AR tools continue to evolve and offer new opportunities for big projects like this. AR is going to be a huge consideration in the year 2021. You can try on this project by holding your finger on this Snapcode within the Snap camera.